Clear Digital Advisors will design an overall digital strategy with clearly defined goals and benchmarks before we dive in to which tools we want to use for a campaign. Tactics and digital platforms evolve as new tools come to market. The strategy employed is far more constant. Once the strategy and goals are set we start to identify the tactics and teams we need to make them a reality.
The first step in our process is to understand and document your business goals and needs. Our engagement team then puts digital trends into context, identifying and analyzing your digital audience and auditing your digital capabilities against best practices.
- Environmental scan report
- Digital competency and analysis
- Customer profiles and personas
The next step in our process is to translate the strategy by deconstructing required capabilities, prioritizing them into a roadmap and defining how we will execute delivery
- Strategic Brief
- Customer Experience Maps
- Implementation Roadmap
The next step in our process is to architect the solution by breaking down the requirements by content, feature and technical architecture. This step also includes user experience and interface design.
- Execution Plan
- Capabilities Requirements
- User Experience Design
The next step in our process is to begin the development of the digital experience and applications, ensuring accurate set up and configuration, and making sure integrations with existing systems if necessary are complete.
- Interface design
- App development
- System Integration
Ongoing measurement of digital performance creates a feedback loop into the iterative nature of digital marketing. This step Includes development of digital analytics and insights, performance dashboards, and customer co-creation feedback loops.
- Digital launch plan
- Performance reporting
- Optimization plans